DuProprio’s March campaign features decorator to the stars Marie-Christine Lavoie getting ready to sell the Quebec City-area home she owns with her husband, former Habs defenseman Mathieu Dandenault. DuProprio, which operates under the ComFree banner in the rest of Canada, has been eating into brokers’ turf, capturing about 30 per cent of the Quebec City real estate market.
"Homes are selling faster and faster in the Montréal area, as the average selling time, for all property categories combined, was 80 days in November, which is seven days less than one year ago," said Nathalie Bégin, President of the GMREB board of directors. "Single-family homes and plexes sold the fastest – in an average of 72 days – while it took an average of 94 days for a condominium to sell," she added.
Rassemblant 20 % des courtiers immobiliers du Québec5, la bannière RE/MAX est un modèle d'efficacité puisqu'elle est responsable de la vente de presque la moitié des propriétés inscrites dans la province6. Cet exploit vaut à RE/MAX le privilège d'être la seule bannière du secteur immobilier sur la liste des 30 entreprises les plus admirées des Québécois, selon Léger Marketing et le journal Les Affaires.